6 Ways To Make Web2.0 Work

Visual Animation of McKinsey’s report “6 Ways To Make Web2.0 Work” as understood by us.


  1. P.Arora:

    Great post. It will great if you guys can make this as a poster that I can put it in my office and send it around so it works as a reminder.

  2. Ingars Rudz?tis » Par Web 2.0 lai run? prezent?cija - Nozare.lv:

    [...] Ok,ja embd?tais att?ls neveras va??, tad prezent?ciju var skat?t šeit. [...]

  3. Ben Curnett:

    Thanks for another brilliant slideshow. Always great content here. One point: I don’t recall seeing typos on viz.edu, but there are at least 4 in this post. Not a huge distraction, but it’s there.

  4. Lisa Fernow:

    One other reason companies may not readily adopt 2.0 concerns corporate culture – including but not limited to the degree to which a company feels comfortable with public conversations, and sharing ‘control’. I’d love to see this explored in further reports. Thanks.

  5. sandeep:

    Hi Ben,

    Thanks for the nice words. And thanks for pointing out the typos.
    I take full accountability – of this. We have fixed all typos in this one and will make sure there are no typos going forward.

    What actually happens is – these Flash Animations take 3-7 days to complete – from Concept to Release. We are under
    pressure to release fresh content – we have a team of Flash Developers who focus on the graphics and tend to miss out on the typos. Just wanted to provide a inside story – a inside peek – there is no justification for typos.
    I have assigned a QA person – who will QA the sideshow prior to release.


  6. yashesh:

    sandeep. great stuff. simplified it beautifully.

    agree with the point lisa makes too, control. fear of not having it makes a lot of individuals uncomfortable. corporates even more.

  7. VizEd Visualization “6 Ways to Make Web 2.0 Work”…03.05.09 « The Proverbial Lone Wolf Librarian’s Weblog:

    [...] done by VizEd of her posting 6 Ways To Make Web2.0 Work.  Visit VizEd’s post today 6 Ways To Make Web2.0 Work to see the really cool visual animation they created which they describe as “Visual [...]

  8. Richard G. Lanzara:

    Great job on using the web for fully disclosing our web presence. In the future, it will be quality that will be as important as quantity.

  9. Daily Links | AndySowards.com :: Professional Web Design, Development, Programming, Hacks, Downloads, Math and being a Web 2.0 Hipster?:

    [...] VizEdu » Blog Archive » 6 Ways To Make Web2.0 Work Great look at making web 2.0 work! (tags: web2.0 enterprise2.0 people visualization socialsoftware) [...]

  10. Interne Kommunikation: “Change” ist Business-Alltag « changekomm-Blog:

    [...] Einen etwas weiter gefassten Fokus, aber sehr hilfreich in unserem Kontext, finden Sie in folgender Flash Animation von VizEdu. VizEdu greifen die Hypothesen des soeben im MC Kinsey Quarterly veröffentlichten Artikels: “6 [...]

  11. David Hopkins:

    Thank you for this. I’ve been reading and re-reading the report a few times already and this graphical ‘instance’ is helping form my own ideas, as well as prepare me to describe to colleagues.

  12. David G Carpenter:

    The Lockeed Martin Case Study is an example of how Tribes are formed. See Seth Godin’s book – “Tribes”

  13. Anne Pauker Kreitzberg:

    Very creatively done! I agree with the comments made above about the importance of organizational culture and web 2.0. We spend a lot of time on this issue, which I call “Creating a Web 2.0-Friendly Culture.” The crux is that large organizations are culturally incompatible with transparency, user control, etc. that are foundations of web 2.0. Bottom line is that managers/leaders need to learn these skills.

  14. sandeep:

    Anne: Thanks for the insights. I totally agree with you – “Creating a Web2.0 Friendly Culture” is the foundation of success – yet in many organizations this very piece is missing. Lisa also brings up the point of culture.


  15. missdelite:

    “Fear of discent” -> Fear of dissent
    “…takes complain” -> …takes complaint
    “Enters complain” -> Enters complaint

  16. centrestage Blog » Enterprise 2.0 - Visuell animiert!:

    [...] VizEdu hat diesen Artikel als Grundlage für eine lehrreiche Animation genutzt. Neben den Einsatzbereichen von Web 2.0 in Unternehmen enthält die Animation auch Fallbeispiele zum Thema Enterprise 2.0 sowie frühes Feedback von Lesern, das über Twitter (#web2.0work) erfolgt ist. [...]

  17. Enterprise2.0 eine Veranschaulichung - Human Resource-Blog:

    [...] Beim genauen Lesen der Kommentare beim Ursprungsartikel vo VizEdu ist uns nun aufgefallen, dass diese hervorragende Präsentation seit geraumer Zeit auch auf den [...]

  18. links for 2009-06-09 « Where is my towel?:

    [...] VizEdu » Blog Archive » 6 Ways To Make Web2.0 Work Visual Animation of McKinsey’s report “6 Ways To Make Web2.0 Work” as understood by VizEdu (tags: videos presenattions enterprise web 2.0) [...]

  19. Oliver Gassner:

    links for 2009-06-09…

    Warum ich keine Twittervorträge halte (oder so ähnlich) [PR 2.0]

    (tags: icommented twitter marketing)

    to soup or not to soup

    (tags: iregis…

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