Comments on: Corporate Blogs: Challenges and Success Factors

By: Challenges with Corporate blogs | eDocument Sciences

Challenges with Corporate blogs | eDocument Sciences — Thu, 18 Mar 2010 03:29:03 +0000

[...] If you want to engage with your customers today, you need a blog. Customers expect it and it shows that you are willing to engage in a less formal way. You will accept feedback, positive or negative. Most companies want to know what their customers think. Here’s a way to get the unvarnished truth. Attached is a great flash presentation of some of these challenges by VizEdu. [...]

By: Tywauna HAll

Tywauna HAll — Thu, 14 May 2009 15:39:33 +0000

Great video, flowed well and had some great points.

By: CEO Blogs « Organisational learning and Blogs: Reflections

CEO Blogs « Organisational learning and Blogs: Reflections — Thu, 23 Apr 2009 21:29:51 +0000

[...] interesting interactive video that I came across on the VIZEdu website iterates the important issue of corporate/ top management support to make a corporate blog [...]

By: Corporate Blogs - Challenges and Success Factors – Corporate Blogs

Corporate Blogs - Challenges and Success Factors – Corporate Blogs — Thu, 23 Apr 2009 18:48:47 +0000

[...] Web 2.0 und Social Media befasst. Unter anderem war dort auch die folgende Präsentaton zum Thema Herausforderungen und Erfolgsfaktoren von Corporate Blogs [...]

By: Tout comprendre sur les blogs d’entreprise en 10 slides - blogAngels - Accompagnateurs de blogs d'entreprise

Wed, 22 Apr 2009 14:34:18 +0000

[...] une excellente et assez courte présentation qui répond aux questions précédentes, et vous permettra de mieux comprendre pourquoi un blog d’entreprise n’est plus une [...]

By: Sam Schuurman

Sam Schuurman — Mon, 23 Mar 2009 23:25:08 +0000

Great slide show – very impressive and highly effective. I agree w Disoka Corporate blogging is still in it’s infancy, and there is a lot to be studied/understood about how to effectively incorporate blogging into everyday corporate communications…but it is getting there. Best practice case studies with expert opinions (such as this slide show)& research are slowly helping to educate the masses about how companies should approach their blogging activities.

I particularly liked factor No.4 and the emphasis on defining corporate blogging objectives, however I feel that perhaps it should have been mentioned that these objectives should also align with the wants and needs of your target market. As well targeted content is clearly a crucial element in encouraging “evangelists” – perhaps maintaining a top down approach is rather limiting – the info contained in corporate blogs are not unlike other services, as it must provide some “use” for the reader.

By: Disoka

Disoka — Fri, 20 Mar 2009 11:47:10 +0000

Corporate blogging in fact is in a very early stage. We see that a lot of small to medium business (in terms of people) are being active with the blogs if they are trying to promote products. If a company’s core business is services then they have even more incentive to blog and get their word around and add value via blogs but that is not happening much these days. With medium to large public companies that the rules are very constraining or not even well defined.

As long as a corporation clearly states rules to the employee bloggers and make them responsible at the same time add value to the company offerings via blog then it is an ideal situation.

Companies like Google, Sun, LinkedIn are, of course, making good use of the blog medium.

By: Laura Kinoshita

Laura Kinoshita — Tue, 17 Mar 2009 20:24:18 +0000

Oops, I just found the code for embedding. Cool.

By: Laura Kinoshita

Laura Kinoshita — Tue, 17 Mar 2009 20:23:50 +0000

I LOVE this animation! I wish I could embed it in my Web site. But I guess I’ll just have to link to it in the meantime.

Awesome job guys!