Archive for the ‘Blogs’ Category.

Social Media Optimization Explained

Here we explain Social Media Optimization using a fictitious Medical Device company case study. SMO has become mandatory for Internet Marketing – infact IMO – SMO is directly promotional to your Brand Equity and Company trust today.

Social Media Strategy

Here is a flash animation of “Social Media Strategy”. It is a property of GlobalStrat . We had visualized it for them. The concept and ideas were provided by Terrance Barkan of GlobalStrat. I think, this is the most complete depiction of “Social Media Strategy”. Kudos to Terrance and GlobalStrat for the concept. Please visit their site and give them business too.

The ROI of Blogging

Here is an interactive flash diagram on the “ROI of Blogging”. Some points are based on my experience and some are based on other peoples experience. This is not a complete list – so please provide your ideas and we will update the interactive flash.

Corporate Blogs: Challenges and Success Factors

Here is an interactive flash video on Corporate Blog challenges and the framework needed to make corporate blogging a success.

Boeing Corporate Blog – Not Always About Conversations