Archive for the ‘CaseStudy’ Category.

Social Media Optimization Explained

Here we explain Social Media Optimization using a fictitious Medical Device company case study. SMO has become mandatory for Internet Marketing – infact IMO – SMO is directly promotional to your Brand Equity and Company trust today.

Corporate Blogs: Challenges and Success Factors

Here is an interactive flash video on Corporate Blog challenges and the framework needed to make corporate blogging a success.

6 Ways To Make Web2.0 Work

Visual Animation of McKinsey’s report “6 Ways To Make Web2.0 Work” as understood by us.

Propel Customer Business: Intuit Case Study

Intuit is building brand equity by leveraging social technologies to “Propel Customer Business”.

Social Media Goes To Court

Be very careful to what you upload online. Here are few examples.